Freddie Mac's Loan Prospector Incentive Campaign
Freddie Mac wanted an item for their Internet product, Loan Prospector, that would communicate its features and benefits to customers. The item should be something that the recipient would want to keep, in order to function as a constant reminder of the program.
Produce a small, easy-to-mail premium that would be unique and clever enough to remain on the recipients desk.
A liquid mouse pad, fun and interactive, that contained floating icons, each representing benefits offered by Loan Prospector, and including the Web address for the program.