Freddie Mac Volunteers Recognition

The Challenge

The Freddie Mac Foundation needed a gift to thank volunteers who had contributed their time over the past year. The gift had to reflect the diversity of the volunteers and represent the Foundation's annual theme "From the Heart, Doing our Part."

The Strategy

Create an attractive usable gift that incorporates a custom design to be carried through onto an invitation and program booklet. The design had to portray the hands-on involvement of the Foundation's volunteers.

The Results

A fine artist was commissioned to develop the design and gift that would carry through on all of the collateral materials. The artist's design incorporated two hands, of different colors, representing diversity, and holding a heart. The design was reproduced on a ceramic cup that can be used for drinking or as a desktop souvenir.